Get to know me.

I get frustrated when I see a website with bad copy. I get annoyed by generic content that leaves me saying, "So what?" And I've been known to pace back and forth and rave on about cheap, mass-produced, and often factually incorrect crappy content.

Your company isn’t likely to rank for the keyword tomato, no matter how many on and off page SEO tricks are involved. But you don’t need to. Your client doesn’t sit down at a computer and type “tomato” into the search bar. They might type “automatic scouting for western thrips in greenhouse tomatoes.” Now there’s something to work with.

My mission

New products and technologies to bring food security and spread joy (plants bring me joy) shouldn't suffer behind a wall of generic, uninspired content. I want to work with companies who are innovative, and ready for their products to make a difference in the ag and horticulture world, but need a little help to get there.

My vision

I don't want to work with a client who doesn't get it, and that's not who you want as a writer. I spend a lot of thought (and do a lot of pacing) to put myself in your client's shoes. What do they care about? What are their problems? I want to know your unique selling point and explain that to your customers. I want us both to succeed, and I want to be your favorite freelance partner.